Newsletter Partnership
Reach the People Shaping EU Financial Regulation
The newsletter is a weekly briefing read by professionals at EIOPA, the European Commission, the World Bank, OECD, major insurers, and top advisory firms across Europe. It just passed 5,200 subscribers -- all organic, no paid promotion. I keep it free for readers and selective about who I partner with. If your product or service genuinely serves this audience, I'd like to hear from you.
Get in touchThe Audience
This isn't a general interest newsletter. It's a tightly focused briefing for people who work at the intersection of EU regulation, insurance, and digital finance -- a niche where trust and expertise matter more than volume.
5,200+
Subscribers
~50%
Open rate
Weekly
Cadence
80+ issues
Published
Who reads the newsletter
Professionals at organisations including EIOPA, the European Commission, the World Bank, OECD, IAIS, AXA, Zurich, Swiss Re, Generali, PwC, Deloitte, EY, and many more -- across regulators, insurers, and advisory firms.
- Supervisory and regulatory professionals at EIOPA, ECB, and national competent authorities
- Chief Compliance Officers, CROs, and strategy leads at European insurers
- InsurTech founders, product leaders, and investors
- Policy professionals, consultants, and legal advisors specialising in EU financial regulation
- Researchers and academics in financial regulation, digital finance, and supervisory technology
Topics covered weekly
Sponsorship Packages
All prices are indicative -- I'm open to discussing what works for your goals and budget. I limit sponsorships to one per edition, so availability is genuinely limited.
Single Edition
One-off sponsorship of a single weekly edition
€600
- — Sponsor callout block in the edition (heading, 2-3 sentences, URL)
- — Brief mention in the intro section
- — Your logo or name in the edition footer
- — Shared to LinkedIn (~15,000 followers) as part of the usual post
Monthly Partner
Sponsorship across 4 consecutive editions
€2,000
€500/edition
- — Everything in Single Edition, across 4 editions
- — Priority placement -- first callout block in the edition
- — Option to include one sponsored article or contributed insight (clearly labelled)
- — Brief introduction of the partnership in edition one
- — Recap mention in edition four
Quarterly Partner
Sustained presence across 12 editions
€5,000
~€415/edition
- — Everything in Monthly Partner, across 12 editions
- — Up to 2 sponsored articles or contributed insights
- — "Founding Partner" acknowledgment in the newsletter archive page
- — Dedicated sponsor page listing on this website (optional)
- — Direct line to me for feedback and scheduling
Not sure which fits? Email me at andres@andreslehtmets.com and we can figure it out.
Why I accept sponsors
The newsletter takes real time -- reading, synthesising, and writing about EU regulatory developments every week for three years. Keeping it free for readers is important to me. Sponsorship makes that sustainable without putting the content behind a paywall.
I'm also selective. I only accept sponsors whose work is genuinely relevant to the audience. A misaligned ad wastes your money and erodes the trust I've spent years building. Neither of us wants that.
My rules
- — Sponsorship is clearly disclosed at the start of every edition.
- — I retain full editorial control over all non-sponsored content.
- — Sponsored copy must be accurate. I won't publish misleading claims.
- — One sponsor per edition -- no stacking.
- — Your product or service must be relevant to insurance, fintech, or EU regulation.
- — I reserve the right to decline or end any sponsorship at my discretion.
- — Minimum booking is a single edition.
Good fits for this audience
Companies and organisations that have partnered well with newsletters like this typically include:
About the author
Andres Lehtmets
Independent advisor and researcher at the intersection of EU financial regulation and digital innovation. Former Senior Expert at EIOPA. Research Analyst at the Cambridge Centre for Alternative Finance (CCAF). Speaker at Global InsurTech Summit, Cambridge SupTech Week, Digital Insurance MENA, and European Insurance Forum.
I started writing the newsletter with no audience and no plan -- just a belief that the intersection of insurance, regulation, and innovation deserved better coverage. Over 80 weekly editions later, it's read by professionals at institutions and firms including EIOPA, the European Commission, the World Bank, OECD, IAIS, AXA, Zurich, Swiss Re, Generali, PwC, Deloitte, and EY. Entirely organic growth.
Interested in partnering?
Send me an email with a brief description of what you do and which package you're considering. I'll get back to you within a couple of days.
andres@andreslehtmets.comor find me on LinkedIn: /in/andreslehtmets