Manulife Launches an AI Assistant That Gives Advisors Underwriting Guidance 24/7
On 14 October 2026 Manulife launched the Manulife Advisor AI Assistant in Canada. Advisors can ask underwriting questions in plain language and get AI-generated answers, 24/7, based on Manulife's underwriting advisor handbooks.
The main points:
- Built for advisors, not customers. The assistant helps advisors prepare for client conversations, understand likely underwriting requirements and gather information earlier, before an application is submitted.
- Life products first. The first release covers life insurance, critical illness insurance and Synergy products. Manulife plans to add more knowledge areas over time.
- Guidance, not decisions. The assistant does not make underwriting decisions or give a binding indication of insurability, premium, coverage or outcome. Manulife reminds advisors that AI-generated answers may contain errors and that they must use their professional judgement.
- Part of a wider AI push. After an application is submitted, Manulife's AI-enabled underwriting engine MAUDE supports decision-making. Manulife expects its AI initiatives to generate more than $1 billion of enterprise value by 2027.
The assistant is available now through Manulife's Advisor Portal.
Frequently asked questions
What is the Manulife Advisor AI Assistant?
An AI tool for Manulife's insurance advisors in Canada that answers underwriting questions in plain language, using Manulife's underwriting advisor handbooks.
Does the assistant make underwriting decisions?
No. It gives guidance only. All applications remain subject to Manulife's underwriting requirements and evaluation.
Andres Lehtmets helps financial firms and supervisors make new technology and new rules work together. Former Senior InsurTech Expert at EIOPA.